Posts in the Category: Advertising

Mobile Is About to Get Serious About Video Ads By Erika Morphy Brands are not necessarily convinced that mobile video will be a major platform, even after Facebook does enter the space. They have a point — any number of promising ad formats have spectacularly crashed and burned. Still, the expectation of a significant shift   

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A 2007 study by Creative Broadcast Concepts (CBC) Inc., showed that vanity numbers are the way to go for businesses that want to increase their sales with radio advertising. The study covered radio ads from two radio stations in the Chicago area over a two-week period. Half of the ads used toll-free numbers that weren’t   

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