1. When you put an ad on TV, you only have seconds to make an impression and get your contact info seen. By using a business phone number, such as a vanity number or 1-800 number, people will be more likely to remember your number after they turn off the TV.

2. The second reason that a vanity phone number can be helpful is because the consumer may not be able to write down the number when they first see it on TV, but by having an easy-to-remember vanity number or 1-800 number, the more likely it will be that customers will call you.

3. If your TV commercial is running at time when your business is closed, people may not call you, and then when the customer goes to call your business during regular hours, the customer may have forgotten your number.